I provide on-demand Marketing and Operations support for business owners and entrepreneurs. Some people call me a Virtual Assistant, but there's so much more.
Through my background in Marketing, Operations, and Customer Care, I can offer small business owners a chance to offload their most difficult, specialized and head-scratching tasks to an experienced manager, so they can focus on their businesses.
Unlike traditional VA's and executive assistants, I have the executive background to understand your business's big picture needs, and always plan one step ahead for your business.
Unlike an in-house, salaried Operations or Marketing Manager, I have the flexibility to work as little or as much as your business needs, giving you a scalable, cost-effective on-demand solution for your most difficult business needs.
A sampling of some of the work I do:
- Online Marketing - content writing, copywriting, website content, articles, blogs, ghost writing, newsletters, press releases, email campaigns, sales pages, squeeze pages.
- Website Management - usability, SEO (search engine optimization), SEM (search engine marketing), affiliate management, e-commerce, shopping cart design.
- Operations Management - day-to-day business, distribution center management, inventory, service delivery, vendor sourcing and management, data analysis, human resources management, recruitment and hiring.
- Customer Care - call center scripting, customer relations, customer lifecycle management, knowledge base development, training, customer list management, drip email campaigns.
- Business Writing - business plans, reports, sales letters, competitor research, product analysis.
Small business owners and entrepreneurs are some of the smartest, most hardworking, and inventive people I know, but they also struggle with LETTING GO. They want to do it all.
The concept of Opportunity Cost cannot be stressed enough in small business. In the flat hierarchy of a small to medium sized business, the owners time MUST be spent doing only those things he or she can do.
Small business owners should outsource any task which a) they don't have an interest in, b) they don't have a capacity for, or c) they don't already have a cost-effective internal resource for.
Do what you do best. Leave the rest to me.